Overview
- The problem
- Dane Westby has been doing home remodeling for over 30 years and built his whole reputation through word of mouth, but he didn't have a website. Lots of people would ask him for one and he had nothing to send them.
- What I built
- A site that explains his work, shows his portfolio, and makes it easy to get in touch. No CMS, no monthly bill, nothing to maintain.
- Who it's for
- Homeowners thinking about a remodel, and the steady stream of referrals coming in from past clients and Angi leads.
- My role
- Solo. Scoping with the client, then design, build, and deploy.
How it came together
Understanding the business first
I spent some time talking with Dane to really understand his business: what jobs he takes, what he turns down, who his customers are. The design followed naturally from those conversations.
Keeping the stack simple
Plain HTML, CSS, and JavaScript with Bootstrap for the grid. No framework, no build pipeline, no backend. It loads instantly, costs almost nothing to host, and nothing breaks because nothing's running.
Show the work
Hero photography that looks like the work, a portfolio gallery, a short explainer of how he works, and a contact form. When someone asks if he has a website now, the answer leads somewhere useful.
Where it landed
Live and in use. Dane hands out the URL whenever someone asks and the site does the talking from there. He's been really happy with how it turned out.
Have something similar in mind?
Send me a note and tell me what you're working on.
Email me